"Nobody Meant for This to Happen"
Our most-watched Reel: 6.2M views on Instagram.
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Sixty seconds that'll change how you see the phone question.
Short, animated Reels about kids, childhood and the smartphone. Research-based, never preachy, and they always end on hope.
"What age should kids get a phone?"
Posted on Instagram, Sep 29, 2026.
"What's really competing for your kid's attention"
Posted on Instagram, Sep 18, 2026.
"A mistake that looks like love"
Posted on Instagram, Aug 1, 2026.
"The food was engineered. Kids weren't the problem."
Posted on Instagram, Jul 25, 2026.
"One app, two versions: what kids see here vs. China"
Posted on Instagram, Jun 13, 2026.
"Why boredom feels so hard for kids now"
Posted on Instagram, May 31, 2026.
"Where did the free-play childhood go?"
Posted on Instagram, May 30, 2026.
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